As mentioned previously, the Australian wing of KFC released an ad suggesting that a white man in an “awkward situation”/crowd of black people resolve tension by offering up a bucket of KFC.
Aired as part of a series called “KFC’s cricket survival guide”, the 30-second clip depicts an uncomfortable looking man named Mick wearing a green and yellow Australian cricket shirt, surrounded on all sides in a cricket stand by high spirited Caribbean fans.
“Need a tip when you’re stuck in an awkward situation?” Mick asks. He then passes round a bucket of KFC chicken, the drumming stops and he remarks: “Too easy.”
Note: the ad depicts people from the West Indies, who are (mostly) unrelated to people from the Indian subcontinent.
Pretty nifty, eh? The comments section, of course, is littered with cynics shouting “FAKE!!1!” and unfortunately, a little digging reveals that the stunt is indeed a trick of the camera, and was intended as a viral ad campaign for Microsoft, to boot.
It’s a case of creative compositing, meaning that the clip we get to see is based on multiple elements that were combined together to create a final video. A stuntman slides down the slide, secured by a rope. Then there’s a body flying through the air, which is animated. And finally, the big splash. “He actually jumped from a wooden ramp into the pool,” explained Koenigs. Of course, you don’t get to see any of this in the final clip, thanks to careful editing that makes it look like a single take.
Here’s a short clip demonstrating the stunt technique:
In the latest in a series of flash mob activities at train stations, 200 people break out into dance to “Do-Re-Mi” from the Sound of Music at Antwerp’s Centraal train station in Belgium. Apparently, this was used to advertise an upcoming reality TV show.